Is Event Training Going Away?

There seems to be a real transformation taking place across all industries…lower turnouts at trade shows and conferences and cutbacks with training. 

With trade shows and conferences, I am seeing more and more discounts being offered to attract attendees and some trade shows and conferences are even offing reduced rates on hotel rooms.

With training, I am seeing cutbacks within companies paying for training and I am seeing cutbacks by companies that deliver training services.

The economic downturn and budget cuts are playing a big part in whether or not organizations can afford to send their employees to trade shows and conferences or pay for consultants to come to their offices. 

So will Event Training live on or fade away??

Lessons Learned clearly show that training and awareness are necessary, but Lessons Learned also reveal better ways are needed to address training and awareness these days.  Why? Because risks, threats, regulations, technologies, processes and people are constantly changing, the event training can be outdated as soon as the training event ends.  

While I do not believe that event training will actually go away, I do believe that organizational leaders will need to do a much better job of implementing information more effectively when they spend money to send someone to a trade show or conference, or if they pay to have an expert come to their organization.

With budgets and economic challenges, there is no better way to reduce costs than getting the right information to the right people at the right time so people can do the job right the first time!