Fact or Fiction with Tweets and Web Sites

The battle of the megaphones…it’s on!

The California Public Employees’ Retirement System (CalPERS) has launched a web site to target misinformation and offers a way to let its members, employees, employers and others keep up with issues in national health care reform, pension investments and security.

CalPERSResponds.com is the new web site that will also link to its social media posts on Twitter, Facebook and YouTube.

According to Patricia Macht, CalPERS director of external affairs, “There’s a lot of information and misinformation about CalPERS” and “We hope this site will help separate the facts from fiction and provide some education, insight and clarity to these issues.”

So now that multiple social networking sites are here to stay, are other organizations also planning to build a bigger microphone so they can shout over the top of the other microphones? 

Megaphones – especially bigger and louder ones – are they really the most effective or efficient solution for communicating information to trusted members, employees and partners when information overload is already a serious problem?